Algorithms and Incentives: The Secret Forces of the Web

Why is so much ad spend wasted? Why do most PR, SEO and content campaigns fail? Why do brands spend more to acquire customers vs getting creative with how? Rand Fishkin, Co-Founder & CEO of SparkToro, digs into the dark underbelly and reveals powerful opportunities.

This general session is open to free, standard, and team pass holders for CSC Live.