Competitive Analysis: How to Pass Anyone in the SERP
June 23, 2021 11:00 AM 11:30 AM
Doing a competitive analysis of content is not about taking the best of what competitors do and copying or doing it better.
You can follow what your competitors do, but it’s more important to know the depth and quality of coverage. How well is your topic being covered and how good is that content?
Join this session with Jeff Coyle, Co-Founder and CSO of MarketMuse, to understand what strategic competitive analysis is and how to apply it at scale, set expectations, and understand trajectory.
This general session is open to free, standard, and team pass holders for CSC Live.