The Advent of Content Patterns and The Evolution of “Table Stakes” Content

Topic models are sexy and important, but that’s old news at this point. Modern content marketers and SEOs know their content requirements need to be informed by depth of topical coverage, expertise, trust, and authority. What we’re seeing now is the shift to patterns of content required to match query intern at the URL level; hello content patterns. In this presentation Nick Eubanks will take you through the most prevalent content patterns (structured and unstructured) in use right now across many of the most competitive SEO verticals, showing you;

  • What are content patterns and how to spot them
  • Why you need to be building these patterns into your SEO content
  • How to achieve “table stakes” to enable testing, and
  • How to get creative when diagnosing structured vs unstructured patterns as you implement.
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