Content Workshop: End-to-End Content Research, Brief, Output

MarketMuse impacts all stages of the content process. From research and planning, to optimization and ROI. What’s the most efficient way of executing that process from start to finish? Join this workshop to learn all steps involved in creating impactful content, including:

  • The different ways of identifying topics and researching them
  • How to create a high-quality Content Brief (and the differences between creating new content and optimizing existing pages)
  • The steps to generate a high-quality First Draft.