Fireside Content Chat: Connecting Content and Business Outcomes

Every content team wants more. More budget, more writers, more resources. But making that case can be challenging and it’s often a mis-understood area to those outside of the department. How do you fight for more?Join this Fireside Content Chat with Peter Mahoney as we discuss how to connect the dots between content and business outcomes. He’ll cover things like:

  • How to present results and sell up
  • How do you introduce changes to a plan that’s already in flight?
  • What are the baseline investments to request when standing up a new content operation?