Content Workshop: How to Build a Content Brief that Delivers

What makes a good content brief? First, it must be data-driven to that it has the best chance of performing well in search and gets your audience’s attention.

A strong brief includes an executive summary, user intent and audiences, optimized title and subheading, most-have and related topics, and external/internal links.

In this hands-on workshop, we’ll walk through the Content Brief creation flow. We’ll show you how to build a brief that will make it easy for writers to create content that is high-quality, data-driven and has the best chance to perform.

This hands-on workshop is reserved for CSC Live Standard and Team pass holders.