How to Build a Pillar Page with MarketMuse

Whether this is your first pillar page or you’re a veritable SEO architect with all the pillars you’ve built, MarketMuse can improve your content process and end result. This talk walks you through how to identify which pillar pages to build, how to use a MarketMuse brief to build a pillar page, the guidance you can give your writers (or keep in mind for yourself), plus how minor tweaks can make a big difference.

Questions that will be answered:

  • Which content should be a pillar page?
  • What’s the difference between a pillar page and a blog?
  • What is the best way to build a MarketMuse brief?
  • How can I get really specific and detailed content from an external writer?
  • How do I optimize drafts in MarketMuse?

This general session is open to free, standard, and team pass holders for CSC Live.