The Most Reliable Win for SEO: Your 5-Step Process for Content Upgrades

Of all the tactics over all the years (decades for us old-timers) there is one that stands above all others in the pure likelihood of driving impact: updating existing content.

It’s a faster way to get there. You’re about to learn:

  • Exactly which content has the best opportunity for improvement
  • Exactly which key phrases have the best opportunity for that content
  • Exactly how to improve that content to better indicate the relevance while preserving its authority
  • Analytics and ranking impact from real-world examples

Don’t write anything new until you’ve considered updating something old. Maybe it’s called “optimization” because it’s an ongoing process, never complete, of ongoing improvement. This session outlines that process for you.

This general session is open to free, standard, and team pass holders for CSC Live.