Topic is the New Keyword: Why You Should Focus on User Intent
June 24, 2021 10:00 AM 10:30 AM
Search volume is flawed. It is averaged over the year, ignoring seasonality and fluctuation, it is not available for all keywords, and it often generally inaccurate. Yet, it is at the core of so many content strategies.
Join this fireside chat with Kevin Indig, Director of SEO at Shopify, and Jeff Coyle, Co-founder and Chief Strategy Officer of MarketMuse, for an honest discussion about why search volume should not be a North Star metric.
Walk away with insight on how focusing on topics and user intent will change your content game and get answers to questions like:
- Why should I abandon my keywords strategy (ie, high volume, low competition keywords)?
- If not keywords, what should guide my strategy?
- How are topics different than keywords?
- How many types of intent should I focus on?
This general session is open to free, standard, and team pass holders for CSC Live.