Chris Savage is the co-founder and CEO of Wistia, a web-based software solution designed to help marketers use Brand Affinity Marketing to grow their businesses. As CEO, he focuses on developing innovative and creative strategies to help guide the company. Recently, Chris and Co-Founder Brendan Schwartz turned down an offer to sell Wistia and took on $17.3M in debt instead, which allowed them to buy out their investors, gain full control of the business, and take the path less traveled in the tech industry. This decision has resulted in more profitability and creativity for the company, and led to not only the creation of a new category, but the creation of a new arm of the business—Wistia Studios. Today, more than 375,000 businesses across 50 countries depend on Wistia’s products to build their brands and grow their businesses, including HubSpot, Mailchimp, Sephora, Starbucks, and Tiffany & Co.