Erin Mahoney is the former VP of Product Marketing & Management for the International Sports Sciences Association. She recently founded the First31, an EdTech startup to help people start their own business in low-barrier-to-entry occupations. She’s developed a data-driven model using SEO content to create in-demand products with an accelerated speed to market. She’s spent most of her career in the fitness industry; she still teaches group training sessions today. In her spare time, she loves cooking and has perfected wood-fired pizza.