How to Win at Content Marketing: People-First Content and Modern SEO

How to Win at Content Marketing: People-First Content and Modern SEO

Companies are publishing more content than ever before, and it’s a trend that’s only growing. So, how can you ensure your content stands out when the pie slices keep shrinking?

Today’s landscape is too competitive for old strategies to deliver the same results. The way to win at content marketing today is to do it well and do it with intention.

Join this session with Carlos Meza, President and CEO of Crowd Content, to learn how to create a rich and intentional marketing strategy that cuts through the noise, reaches the right people, and produces real brand awareness.

What You’ll Learn:

• How to write people-first content that aligns with search intent and keeps up with
• algorithm changes
• How to use storytelling in your content to connect with your audience
• What topic clustering is, and how to use it to optimize written content
• What the future of content writing is, and how does Al-generated content fit into it

Speakers