June 22, 2021
Future-Proof Your Content Strategy
Join this session with Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, as he breaks down the content process and demonstrates where you can create efficiency.
Content Workshop: Simple and Effective Application Workflows that Drive Quick Wins
There’s a lot you can do in MarketMuse, but sometimes you want to just right to the chase and get some quick wins. What is in striking distance for you? Join this hands-on session to see workflows i…
How to Build a Pillar Page with MarketMuse
This talk walks you through how to identify which pillar pages to build, how to use a MarketMuse brief to build a pillar page, the guidance you can give your writers (or keep in mind for yourself), pl…
Are You Losing Money Because your Content Can Not Be Heard?
Learn why content is a key element of your business offering and how voice content helps you to win the battle for customer loyalty to drive profitable sales.
Content Workshop: End-to-End Content Research, Brief, Output
In this MarketMuse content workshop you will discover different ways of identifying topics, researching them, creating a high-quality Content Brief (and the differences between creating new content an…
SEO should not just be about driving traffic, use Product Led SEO for scalable and sustainable traffic that drives meaningful revenue.
Fireside Content Chat: How to Lead with Creativity in Video Storytelling
Don't be boring by making another product video. Join this fireside chat with Chris Savage, co-founder and CEO of Wistia, to learn how to organically and strategically incorporate video into your…
Content Workshop: Building Your Dashboard to Drive High Efficiency
Join this hands-on session to learn how to create your own dashboard based on your content needs. We’ll walk through the starter dashboard and showcase advanced modules.
Finding the Needle: Using Google Search Console API Data to Find Hidden Opportunities.
In this talk, you will find out how to make big datasets actionable to build out content that will drive conversions. Learn Google Data Studio hacks like conditional formatting and multiple-stage filt…
Content Workshop: All About Content Clusters
Learn how to define a content cluster: how big it should be, and how to track it. Discover the importance of anchor text and how to properly link content together in a topic-focused cluster.
Content Workshop: How to Create a Content Plan for a New Product Launch
This MarketMuse content workshop covers advanced workflows for specific business initiatives. Learn how to find gaps in the subject matter and what&#039;s necessary to build authority for a br…
Fireside Content Chat: Connecting Content and Business Outcomes
Join this Fireside Content Chat with Peter Mahoney as we discuss how to connect the dots between content and business outcomes.
How to Maximize Your Agency Relationship
Working with a content or SEO agency removes tactical burden, provides a sounding board and accelerates your program’s velocity. But the strategy must be backed by the right data in order to make th…
June 23, 2021
The Future of Content Optimization with MarketMuse
Join this session to hear from MarketMuse's CTO and product lead about the future of content optimization and what you can expect from MarketMuse.
The Most Reliable Win for SEO: Your 5-Step Process for Content Upgrades
Do not write anything new until you have considered updating something old. Discover how to determine what content to update and exactly how to do it.
SEO Quality Assurance: Just How Needed Is It?
In his talk, Steven van Vessum zooms in on common site issues and nasty, unwanted content changes he comes across, and how to reduce their impact (if not prevent them completely). Learn exactly how wi…
Competitive Analysis: How to Pass Anyone in the SERP
Join this session with Jeff Coyle, Co-founder and CSO of MarketMuse, to understand what strategic competitive analysis is, how to apply it at scale, set expectations and understand trajectory.
Content Workshop: Content Strategy as Part of Your Larger Customer Journey
Join this hands-on session to learn how to extend the life of your content beyond search and get the most from your ad spend, social campaigns, lead generation initiatives and more.
NLG and using Artificial Intelligence to Create Content – Things to Keep in Mind
In this session, we dive into the limitations of natural language generation and how to get the most out of artificial intelligence.
Content Workshop: Using Inventory Metrics to Prioritize Content
Join this hands-on session for a deep dive into inventory, its metrics, and how to create an actionable content plan in minutes.
Content Workshop: Getting Started With First Draft
Join this hands-on sessions with the MarketMuse data science team to pick their brains about natural language generation.
Algorithms and Incentives: The Secret Forces of the Web
Why is so much ad spend wasted? Why do most PR, SEO and content campaigns fail? Why do brands spend more to acquire customers vs getting creative with how? Rand Fishkin, Co-Founder and CEO of SparkTor…
Breaking Down Natural Language Processing (NLP) Basics
Join this session with Paul Shapiro, Technical SEO lead for Shopify, to get a deep inside look at how NLP works and why SEO and marketers need to care.
Content Workshop: Content Refresh and Optimization
Join this workshop to learn the opportunities that updating old content provides and how to prioritize your efforts.
Reinventing Local SEO
In a truly mobile-first world and trending towards speakable search, local SEO is more than location pages and a Google My Business (GMB) listing. See what we are researching now that will make a clea…
Content Workshop: How to Put Competitive Analysis into Practice
Join this hands-on session to see competitive analysis in action with MarketMuse and learn how to identify better content than your competitors every time.
How to Turn Press and Media Coverage Into Content That Ranks
Trying to build E-A-T with zero PR? That will be an uphill battle. Kris Ruby will walk you through 10 steps to make building digital authority an easier process for you (even if you don’t have a PR …
June 24, 2021
Content Workshop: How to Build a Content Brief that Delivers
In this hands-on session, we’ll walk through the Content Brief creation flow. We’ll show you how to build a Brief that will make it easy for writers to create content that is high-quality, data-dr…
Does Your Content Work? Tips for Understanding and Optimizing Content Effectiveness.
This session will define content effectiveness and its benefits, explain ways to identify what to measure, and provide guidance on how to overcome challenges based on studies of content operations con…
Topic is the New Keyword: Why You Should Focus on User Intent
Join this fireside chat with Kevin Indig, Director of SEO at Shopify, and Jeff Coyle, Co-founder and Chief Strategy Officer of MarketMuse, for an honest discussion about why search volume should not b…
Core Web Vitals: A hands-on look in measuring the human experience
Join this session to better understand Core Web Vitals, how to measure them, and workflows to improve your site in a meaningful way that benefits all users.
Content Workshop: How to Scale Content Output by 10x
In this MarketMuse content workshop, you&#039;ll learn how to create plans based on business outcomes. You&#039;ll also understand how to increase your process efficiency with automate…
Guiding the Perfect Customer Journey
How to blend Marketing, Sales and Service efforts to create a useful customer experience. Today’s buyer has many ways to find the products and services they acquire. Growing a business today isn’t…
Content Workshop: Calculating your Content ROI
This MarketMuse content workshop dives deep into pressing issues about calculating ROI on content. Discover how to properly understand traffic value metrics and how to adjust your ROI.
Content Workshop: All About Topic Ideation
This MarketMuse content workshop explores the difference between keywords and topics. You will learn how to identify a net new topic as well as choosing the right focus topic.
Content Workshop: Big Hits for Small Sites
How do you start thinking about content for a brand-new site? In this MarketMuse content workshop, you'll learn how to identify expansion and new topic opportunities.