June 22, 2021

Future-Proof Your Content Strategy

Join this session with Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, as he breaks down the content process and demonstrates where you can create efficiency.

  • 09:00 AM-9:30 AM

How to Build a Pillar Page with MarketMuse

This talk walks you through how to identify which pillar pages to build, how to use a MarketMuse brief to build a pillar page, the guidance you can give your writers (or keep in mind for yourself), pl…

  • 10:00 AM-10:30 AM

Product-Led SEO

SEO should not just be about driving traffic, use Product Led SEO for scalable and sustainable traffic that drives meaningful revenue.

  • 11:30 AM-12:00 PM

Content Workshop: All About Content Clusters

Learn how to define a content cluster: how big it should be, and how to track it. Discover the importance of anchor text and how to properly link content together in a topic-focused cluster.

  • 2:00 PM-3:00 PM

How to Maximize Your Agency Relationship

Working with a content or SEO agency removes tactical burden, provides a sounding board and accelerates your program’s velocity. But the strategy must be backed by the right data in order to make th…

  • 2:30 PM-3:00 PM

June 23, 2021

SEO Quality Assurance: Just How Needed Is It?

In his talk, Steven van Vessum zooms in on common site issues and nasty, unwanted content changes he comes across, and how to reduce their impact (if not prevent them completely). Learn exactly how wi…

  • 10:00 AM-10:30 AM

Competitive Analysis: How to Pass Anyone in the SERP

Join this session with Jeff Coyle, Co-founder and CSO of MarketMuse, to understand what strategic competitive analysis is, how to apply it at scale, set expectations and understand trajectory.

  • 11:00 AM-11:30 AM

Reinventing Local SEO

In a truly mobile-first world and trending towards speakable search, local SEO is more than location pages and a Google My Business (GMB) listing. See what we are researching now that will make a clea…

  • 2:00 PM-2:30 PM

June 24, 2021

Content Workshop: How to Scale Content Output by 10x

In this MarketMuse content workshop, you'll learn how to create plans based on business outcomes. You'll also understand how to increase your process efficiency with automate…

  • 11:00 AM-12:00 PM

Guiding the Perfect Customer Journey

How to blend Marketing, Sales and Service efforts to create a useful customer experience. Today’s buyer has many ways to find the products and services they acquire. Growing a business today isn’t…

  • 11:30 AM-12:00 PM

Content Workshop: Calculating your Content ROI

This MarketMuse content workshop dives deep into pressing issues about calculating ROI on content. Discover how to properly understand traffic value metrics and how to adjust your ROI.

  • 1:00 PM-2:00 PM

Content Workshop: All About Topic Ideation

This MarketMuse content workshop explores the difference between keywords and topics. You will learn how to identify a net new topic as well as choosing the right focus topic.

  • 1:00 PM-2:00 PM

Content Workshop: Big Hits for Small Sites

How do you start thinking about content for a brand-new site? In this MarketMuse content workshop, you'll learn how to identify expansion and new topic opportunities.

  • 2:00 PM-3:00 PM