Driving Digital Transformation: Change How You Operate

As they start their digital journey, every content team must answer the question: How do I set up my team for a digital transformation?

Considerations need to include:

  • Key organizational elements of a digital transformation prioritize structure (what’s the right organizational structure for a content team?)
  • Leadership (the voice of content within the digital strategy?)
  • Culture (what cultural growth mindsets are critical in a content team and how do I nurture them?)
  • Operating model (how do I set up my teams operating model to be more agile?)
  • Talent and skills (digital talent needed and how might our HR processes need to be different for this population?)
  • Sequencing the journey (How do I get started on the digital organizational change process?).

We will tackle each of these steps to begin to help you create a digital transformation organizational structure.

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