Identifying Top Converting Queries at Every Stage of the Customer Journey

Identifying Top Converting Queries at Every Stage of the Customer Journey

Learn how to focus your keyword research, competitor analysis and content mapping efforts to effectively identify and target high converting queries through your user search journey for cost-effective, successful content optimization efforts within your SEO process. In this session you’ll learn:

• How to develop a keyword research to identify queries that actually matter to your business
• How to easily spot relevant, high converting queries opportunities from competitors
• How to avoid content cannibalization issues with straight-forward content mapping

And much more!

Speakers