MarketMuse how-to: What content should I create?

Traditional keyword metrics are poor predictors of success. They treat every site equally even though that’s not the case. That lack of personalization negatively affects any content strategy relying on those metrics. So, what data will help you determine what content to create? Join this session to walk through the MarketMuse workflows and your personalized metrics to help you determine:

  • What hasn’t been covered
  • The quickest wins
  • Content you have that doesn’t match intent
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