Optimizing Funnels and Tunnels: Content Into Contacts Into Cash

Effective content marketing achieves bottom-line results. In ecommerce, those results are sales. In B2B, they’re customer acquisitions. But exactly how does a top ranking blog post, white paper, webinar, and email marketing campaign become a sale or a lead? And just what does it take to build, monitor and optimize an online sales funnel? Join us for a 30 minute overview on the techniques and tools for converting demand into revenue.

Find out:

  • Content calibration framework for driving demand
  • How to stack value with interoperable marketing technology
  • How to demonstrate trustworthiness to visitors and Google
  • Implementing lead acquisition tools
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