Writing for Humans and Robots: The New Rules of Content Style

Writing for Humans and Robots: The New Rules of Content Style

Maddy Osman shares battle-tested lessons learned for creating consistent, high-quality content at scale. Developing a proprietary style guide that bridges the gap between what humans want to read and how robots process information is what made it possible to scale The Blogsmith to a team of 25+.

If your team hasn’t yet established baseline style rules, you won’t want to miss this actionable session.

In this talk, Maddy will share guidelines for situations that include:

• How to choose words that don’t unintentionally alienate readers
• How to thoughtfully incorporate formatting for readability and indexability
• Writing titles and subheadings for humans and robots
• How to effectively use visuals to improve the reader experience

Speakers