Writing for Humans and Robots: The New Rules of Content Style

Maddy Osman shares battle-tested lessons learned for creating consistent, high-quality content at scale. Developing a proprietary style guide that bridges the gap between what humans want to read and how robots process information is what made it possible to scale The Blogsmith to a team of 25+.

If your team hasn’t yet established baseline style rules, you won’t want to miss this actionable session.

In this talk, Maddy will share guidelines for situations that include:

  • How to choose words that don’t unintentionally alienate readers
  • How to thoughtfully incorporate formatting for readability and indexability
  • Writing titles and subheadings for humans and robots
  • How to effectively use visuals to improve the reader experience
All Passes