For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, and tell their story more effectively. Over the last ten years, Robert and his firm The Content Advisory have advised more than 500 companies, including 15 of the Fortune 100.
Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 and helping guide it to be the leading global content marketing education and training organization. Robert was CMO of CrownPeak – leading the marketing and product development of one of the world’s first enterprise Software-as-a-Service web content solutions.
Robert is the author of three best-selling books on marketing and content strategy, and is the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries.
Robert has more than 20 years of experience keynoting, hosting, and speaking with groups of all sizes about the strategic transformation of marketing in a digital world.
From all day workshops, to dynamic keynote talks, Robert speaks to 30-40 times per year, all over the world.
Robert’s style has been described as “incredibly personable”, and a speaker that will “challenge your audiences to think differently” about the practice of marketing and its role in today’s business.